ANALISIS STUDI KELAYAKAN PENGEMBANGAN UMKM NOVI DECORATION DESA SIDODADI KECAMATAN PONDOK KELAPA BENGKULU TENGAH

Abstrak

A business feasibility study is an activity that measures the feasibility of a business or business opportunity. Business opportunities are very important for Novi Decoration MSMEs who plan to develop their business with the profits they have made. The aim of this research is to determine the feasibility of developing Novi Decoration MSMEs in Sidodadi Village, Pondok Kelapa Sub-District, Central Bengkulu. The analytical method used is a feasibility study analysis of financial aspect which includes Payback Period (PP), Net Present value (NPV), Internal Rate of Return (IRR) and Gross Benefit Cost Ratio (Gross B/C). The results of the financial aspect analysis show that this business development is feasible to run at a discount rate of 9%. Analysis of investment criteria produces a Payback Period (PP) of (1 year 8 months < 2 years) which is smaller than the economic life, the Net Present Value (NPV) value is feasible because it is positive (59,621,454.4 > 0), Internal Rate of Return (IRR) is feasible because the IRR results are greater (141% > 9%) and the Gross Benefit Cost Ratio (Gross B/C) gets greater results (1.6 > 1) in 2021 and (1, 6 > 1) in 2022, so that the development of Novi Decoration business in Sidodadi Village, Pondok Kelapa Sub-District, Central Bengkulu can continue. Keywords: Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit Cost Ratio (Gross B/C).

Keywords : Payback Periode (PP), Net Present Value (NPV), Internal Rate Of Return (IRR), dan Gross Benefit Cost Ratio (Gross B/C).