Fenomena Belanja Online Shop di Masyarakat Pedesaan (Studi Pada Desa Talang Kering Kecamatan Air Napal Kabupaten Bengkulu Utara)

Abstrak

The purpose of this study was to determine what factors influence purchasing decisions through Online Shop among rural communities in Talang Kering Village, Air Napal District, North Bengkulu Regency.  The times are also very influential on the increase in online purchases. Online shopping is a phenomenon now because shopping online provides convenience for many people. The method used is a qualitative descriptive analysis research method consisting of data collection, data reduction, data presentation and conclusion drawing. The data sources used are primary data sources including the subject of research from the community of Talang Kering village. Informants from this study were taken as many as 30 people from gender, age, and occupation. The results of this study indicate that the dominant decision-making factor for shopping online shops among rural communities is due to 2 decision factors, namely the fairly affordable price factor and the convenience factor in shopping online shops. This is very influential on purchasing decision factors through online shops. Meanwhile, the lowest factor in online shopping decisions among rural communities in Talang Kering village is due to the convenience factor.