Seminar Nasional Ekonomi Manajemen, Bisnis dan Akuntansi

Enterprise Risk Menagament, Intellectualcapital, Dan Kinerja Perbankan Yang Listing Di Bursa Efek Indonesia

2024-12-11T07:43:01+00:00

This study aimed to examine the effect of Enterprise Risk Management (ERM) on firm performance with Intellectual Capital (IC) as a moderating variable in the Indonesian banking sector. Data were collected from the annual reports of banks listed on the Indonesia Stock Exchange (IDX) during the period 2012-2017 using purposive sampling, resulting in 31 companies and 186 observations. The analysis was conducted using multiple linear regression with SPSS. The results showed that ERM and IC had a positive and significant effect on firm performance (ROA). However, the interaction between ERM and IC was not significant in moderating the effect of ERM on firm performance. These findings suggested that although ERM and IC positively impacted ROA, IC did not significantly strengthen the relationship between ERM and firm performance.

Beban Kerja Dan Kompensasi Sebagai Determinan Kinerja Karyawan Pada Cv King Of Milk Fish

2024-11-20T06:14:52+00:00

This study aims to analyze the effect of workload and compensation on employee performance at CV King Of Milk Fish. The study involved the entire employee population, which was 41 people, using a saturated sampling method. Data were analyzed using multiple linear regression, t-test, F-test, and coefficient of determination test. The regression equation obtained is Y = 9.640 + 0.387X? + 0.201X?. The results of the t-test indicate that the workload variable has a significant effect on employee performance with a significance value of 0.040. The compensation variable also has a significant effect on employee performance with a significance value of 0.003. Based on the F-test, simultaneously workload and compensation have a significant effect on employee performance with a significance value of 0.001. The coefficient of determination (Adjusted R Square) value of 0.282 or 28.2% indicates that the independent variable is able to explain 28.2% of the variation in employee performance at CV King Of Milk Fish, while the rest is influenced by other factors not included in this research model.

Pengaruh Disiplin, Pengawasan, Dan Lingkungan Kerja Terhadap Efektivitas Kerja Pegawai Pada Puskesmas Seginim Bengkulu Selatan

2024-11-29T03:48:16+00:00

The aim of this research is to test whether there is an influence of discipline, supervision and work environment on the work effectiveness of employees at the Seginim Health Center, South Bengkulu. The type of research used in this research is associative, namely research that aims to determine some speculation regarding whether or not there is a relevant relationship between two or more research variables. The sample in this study used the Total sampling technique, which is a sample determination technique when all members of the population are used as samples. The sample from this research was 38 permanent employees of the Seginim Community Health Center, South Bengkulu. Based on the results of the research that has been carried out, the results obtained are that the regression equation in this study is Y=0.444+0.377+0.326+0.277+e. There is an influence of discipline (X1) on the work effectiveness (Y) of the Seginim Health Center, South Bengkulu with a sig value of 0.004 <0.05 and tcount of 3,113 > 1.690, thus Ho is rejected and Ha is accepted. There is supervision (X2) on the work effectiveness (Y) of the Seginim Health Center, South Bengkulu with a sig value of 0.036 <0.05 and tcount of 2,189 > 1.690, thus Ho is rejected and Ha is accepted. There is a work environment (X3) at the Seginim Health Center, South Bengkulu with a sig value of 0.021 <0.05 and tcount 2,411 > 1.690, thus Ho is rejected and Ha is accepted. Discipline, supervision and work environment together influence work effectiveness with a value of fcount 13,969 > ftable 3.267, so it can be concluded that together the independent variables influence the dependent variable.The aim of this research is to test whether there is an influence of discipline, supervision and work environment on the work effectiveness of employees at the Seginim Health Center, South Bengkulu. The type of research used in this research is associative, namely research that aims to determine some speculation regarding whether or not there is a relevant relationship between two or more research variables. The sample in this study used the Total sampling technique, which is a sample determination technique when all members of the population are used as samples. The sample from this research was 38 permanent employees of the Seginim Community Health Center, South Bengkulu. Based on the results of the research that has been carried out, the results obtained are that the regression equation in this study is Y=0.444+0.377+0.326+0.277+e. There is an influence of discipline (X1) on the work effectiveness (Y) of the Seginim Health Center, South Bengkulu with a sig value of 0.004 <0.05 and tcount of 3,113 > 1.690, thus Ho is rejected and Ha is accepted. There is supervision (X2) on the work effectiveness (Y) of the Seginim Health Center, South Bengkulu with a sig value of 0.036 <0.05 and tcount of 2,189 > 1.690, thus Ho is rejected and Ha is accepted. There is a work environment (X3) at the Seginim Health Center, South Bengkulu with a sig value of 0.021 <0.05 and tcount 2,411 > 1.690, thus Ho is rejected and Ha is accepted. Discipline, supervision and work environment together influence work effectiveness with a value of fcount 13,969 > ftable 3.267, so it can be concluded that together the independent variables influence the dependent variable.

Analisis Efektivitas Pengendalian Intern Pemberian Kredit Pada Pt. Bank Tabungan Negara (Persero) Tbk Kc Bengkulu

2024-11-20T16:01:24+00:00

This research was conducted at PT. Bank Tabungan Negara (Persero) Tbk Kc Bengkulu. The purpose of this research is to determine the effectiveness of internal control in providing credit to PT. Bank Tabungan Negara (Persero) Tbk Kc Bengkulu and to find solutions that must be implemented in an effort to minimize bad credit. The research method used in this research is descriptive qualitative with data collection techniques through documentation and interviews. The results of research at PT. Bank Tabungan Negara (Persero) Tbk Kc Bengkulu shows that internal control is in accordance with the 5C elements, namely character, ability, capital, economic conditions and collateral. Internal control implemented by PT. Bank Tabungan Negara (Persero) Tbk Kc Bengkulu is effective because it has been implemented based on the bank's credit policies and procedures. Internal control has been proven to minimize the occurrence of bad credit. Based on the research results, the author gives advice to avoid bad credit, the employees of PT. Bank Tabungan Negara (Persero) Tbk Kc Bengkulu is more careful in measuring and assessing the 5C elements.

Pengembangan Sektor Pariwisata Berbasis Digital Di Kawasan Pantai Panjang Kota Bengkulu: Sebuah Pendekatan Kualitatif

2024-11-18T12:56:04+00:00

This research aims to analyze the potential and challenges in developing the digital-based tourism sector in the Panjang Beach area, Bengkulu City. The tourism sector in the Panjang Beach area still faces various challenges in its development, one of which is related to the use of digital technology. This research will be carried out using a qualitative approach, as well as a literature review. The development of a digital-based tourism sector in Long Beach, Bengkulu City requires close collaboration between various parties, including the local government, local communities and the private sector. With a holistic and sustainable approach, as well as the appropriate use of digital technology, Panjang Beach has the potential to become one of the leading tourist destinations in Indonesia. Apart from that, the digital tourism sector can also make a significant contribution to the local economy, create jobs and improve the welfare of local communities.

Analisis Penyusunan Laporan Keuanganberdasarkan SAK EMKM Pada Usaha Pabrik Tahu Bandung Di Kota Bengkulu

2024-11-20T08:02:43+00:00

This study analyzes the application of the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) to the financial statements of MSMEs, especially Bandung Tofu Factory in Bengkulu City, which became effective on January 1, 2018. Financial statements based on SAK EMKM consist of the Statement of Financial Position, Income Statement, and Notes to Financial Statements. This research uses a comparative descriptive analysis method with a qualitative approach, and data collection techniques through interviews, observation, and documentation.The results showed that the financial statements prepared by the Bandung Tofu Factory were not in accordance with SAK EMKM, because they only recorded income and expenses without preparing a complete financial position report. The author helps the business to prepare financial statements in accordance with SAK EMKM 2018. This study concludes that financial recording at the Bandung Tofu Factory is still far from the provisions stipulated in SAK EMKM. Therefore, it is hoped that the Bandung Tofu Factory can start implementing a financial position report in accordance with SAK EMKM in the next period, so that business owners can better understand their financial condition and business performance.

Analisis Pengelolaan Persediaan Bahan Baku Untuk Meningkatkan Efisiensi Menggunakan Metode Just In Time Pada Pabrik Kerupuk Bahagia Di Kota Bengkulu

2024-11-20T08:03:33+00:00

This study aims to improve the efficiency of raw material inventory costs at the Bahagia Cracker Factory in Bengkulu City by applying the Just In Time (JIT) method. The research method used is descriptive quantitative, aims to analyze inventory management and its impact on cost efficiency.The results showed that the management of raw material inventory applied by the factory is currently less efficient. The total cost of inventory with the old method reached Rp 472,467,839, while the application of the JIT method was able to reduce costs to Rp 300,077,320. Thus, the factory can save Rp 172,390,519.The conclusion of this study confirms that the application of the Just In Time method is effective in improving the cost efficiency of raw material inventory, so it is recommended for Bahagia Crackers Factory to adopt this method to optimize operations and resource management.

Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Terhadap Efisiensi Pembayaran Digital Qris Pada Mahasiswa Universitas Dehasen Bengkulu

2024-11-20T09:03:02+00:00

This study aims to determine whether perceived usefulness and perceived ease of use have a significant impact on the efficiency of Qris Digital Payment for students of Universitas Dehasen Bengkulu. This research uses quantitative methods. The population of this study were students of Universitas Dehasen Bengkulu, with a total of 8,572 students and a sample size of 150 respondents. The sampling technique used in this study was Non Probability Sampling using purposive sampling. Data collection techniques in questionnaires were used in this study. The data obtained is then processed using the SPSS application. The results of the multiple linear regression analysis are Equation Y = 9.322 +0.416 X1 + 0.180 X2 + e, this illustrates the positive direction of regression, meaning that the variables of perceived usefulness and perceived convenience have a positive influence on the efficiency of Qris Digital Payments (Y) on students of Universitas Dehasen Bengkulu. the results of calculations using SPSS 25 can be known the coefficient of determination of R square of 0.693. This means that the perceived usefulness (x1) and perceived convenience (x2) affect the efficiency of Qris Digital Payment (Y) by 69.3% while the remaining 3s0.7% is influenced by other variables not examined in this study. The results of the t test at the significance level <0.05 explain that partially perceived usefulness (x1) and perceived convenience (x2) have a significant influence on Qris Digital Payment Efficiency (Y) on students of Universitas Dehasen Bengkulu. The results of the f test are smaller than 0.000, thus the perceived usefulness (x1) and perceived convenience (x2) variables have a significant effect on Qris Digital Payment Efficiency (Y) on students of Universitas Dehasen Bengkulu.

Faktor Yang Mempengaruhi Terjadinya Impulsive Buying Dalam Berbelanja Online Di Shopee

2024-11-20T10:17:43+00:00

This study aims to identify and analyze the factors that influence impulsive buying in online shopping at Shopee, one of the largest e-commerce platforms in Indonesia. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires distributed to consumers who actively shop at Shopee. Respondents were asked to provide an assessment of various factors that are considered to influence impulsive buying. Data analysis was carried out using multiple regression analysis techniques to determine the extent to which each factor influences impulsive buying. The results of this study are expected to provide deeper insight into the dynamics of consumer behavior in online shopping. These findings can also be a basis for e-commerce managers to design more effective marketing strategies that are in accordance with the characteristics of consumers who shop impulsively, by paying more attention to psychological, social, technological, and promotional factors, in order to minimize the negative impacts of impulsive buying and increase consumer loyalty.

Analisis Efisiensi Dan Efektivitas Anggaran Belanja Daerah Pemerintah Kota Bengkulu Pada Masa Pandemi Covid-19

2024-11-20T16:04:16+00:00

This research aims to determine the level of Efficiency And Effectiveness Of The Bengkulu City Government Regional Expenditure Budget During The Covid-19 Pandemic. This type of research is descriptive, a method that describes, compares and explains data so that conclusions can be drawn that are relevant to theory. The data used in this research is secondary data. The data collection method is the documentation method. Data obtained from agency websites, namely (BPS, DJPK KEMENKEU). The analysis results show that the average efficiency is 105%, this shows that the level of efficiency is still not efficient because the results are more than 88%. Effectiveness analysis shows that the calculation of the effectiveness of regional expenditure in 2019–2022 fluctuates with an average level of effectiveness of 88%, which means that the effectiveness of regional expenditure Bengkulu City is quite effective.

Pengaruh Kepercayaan, Brand Image Dan Lifestyle Terhadap Keputusan Pembelian Pakaian Preloved Import Branded Di Obela Store Bengkulu

2024-11-28T11:54:30+00:00

This thesis is titled "The Influence of Trust, Brand Image, and Lifestyle on Purchasing Decisions of Branded Imported Preloved Clothing at Obela Store Bengkulu." This study aims to determine the effects of trust, brand image, and lifestyle on purchasing decisions for branded imported preloved clothing at Obela Store Bengkulu. The research employs a quantitative method with a non-probability sampling technique using snowball sampling, involving 140 respondents. Data collection was conducted through questionnaires and analyzedd using SPSS version 29. The results indicate that trust (significance value 0.046) and lifestyle (0.01) significantly influence purchasing decisions, while brand image (0.444) does not have a significant effect. Simultaneous testing shows that trust, brand image, and lifestyle collectively influence purchasing decisions with a significance value of0.001 and an R square of0.805, indicating that these variables account for 80.5% of the purchasing decision variance, while the remaining 19.5% is influenced by other unexamined variables.

Pengaruh Promosi, Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Alfamart Gading Cempaka Bengkulu

2024-11-28T13:14:42+00:00

The aim of this research is to determine the influence of promotion, location and service quality on purchasing decisions at Alfamart Gading Cempaka. The type of research used in this research is associative with a survey research method with a quantitative approach. Data collection techniques use questionnaires. The data analysis technique uses quantitative by calculating multiple linear regression analysis, hypothesis testing consisting of the t test and F test. The research results show that promotions influence purchasing decisions at Alfamart Gading Cempaka with tcount > ttable (2.248 > 1.667) and (sig a = 0.02 < 0.050). Location influences purchasing decisions (Y) at Alfamart Gading Cempaka with tcount > ttable (2.776 > 1.667) and (sig a = 0.007 < 0.050). Sales quality has no effect on purchasing decisions at Alfamart Gading Cempaka with tcount > ttable (-0.143 < 1.667) and (sig a = 0.887 > 0.050). Promotion, location and service quality simultaneously influence purchasing decisions (Y) at Alfamart Gading Cempaka with a Fcount value of 7.054 > 2.70 and a significance value of 0.000 < 0.05.

Pengaruh Strategi Pemasaran, Nilai Sosial Dan Lingkungan Ekonomi Terhadap Minat Beli Brand Rucas Di Media Tiktok Shop

2024-11-28T16:18:15+00:00

The purpose of this study is to determine the influence of Marketing Strategy, Social Value and Economic Environment on Buying Interest of Rucas Brand in Tiktok Shop Media. Type of research is a quantitative descriptive research with a questionnaire method.The results of this study show that there is an influence of Marketing Strategy on the buying interest of Rucas Brand on Tiktok Shop based on the results of the calculation test for the social value is 2.455 when compared to the ttable of 1.661 and the tcount of the table (2.445>1.661) with a level of 0.001<5%, then Ho is rejected and Ha is accepted. There is an influence of Social Value on the buying interest of Rucas Brand on Tiktok Shop based on the results of the calculation test for the Social Value is 2.589 when compared to the ttable of 1,661 and the tcount>ttable (2,589>1,661) with a level of 0.003<5%, then Ha is rejected and Ho is accepted. There is an influence of the Economic Environment on the buying interest of Rucas Brand in Tiktok Shop Media based on the results of the calculation test for the Social Value is 3.763 the calculation value is 3.763 when compared with the ttable of 1,661 and the tcount>ttable (3.763>1.661) with a value of 0.002<5%, then Ha is rejected and Ho is accepted. The result of the Ftable is 2.70 because of the Fcount>Ftable (7.894>2.70) then Ha is accepted and Ho is rejected, meaning that it has a significant effect on the variables of Marketing Strategy, Social Value and Economic Environment jointly or simultaneously on the buying interest of Rucas Brand on Tiktok Shop. The value of the determined coefficient is Adjusted R Square R2 = 0.780. This value means that the independent variables together contribute 78% in influencing dependent variables with moderate criteria.

Pengaruh Pendidikan Kewirausahaan Dan Literasi Digital Terhadap Minat Berwirausaha Pada Mahasiswa Ekonomi Dan Bisnis Universitas Dehasen Bengkulu

2024-11-29T02:21:10+00:00

The purpose of this study was to determine the effect of entrepreneurship education and digital literacy on entrepreneurial interest in Economics and Business students of Dehasen University, Bengkulu. The method used is a quantitative method where data is obtained by distributing questionnaires to 81 economics and business students of Dehasen University, Bengkulu. The results of the analysis show that entrepreneurship education and digital literacy have a significant effect on entrepreneurial interest in economics and business students of Dehasen University, Bengkulu. With the results of multiple linear regression tests on showing the equation: Y = 4.152 + 0.178X₁ + 707X₂ + 1.672, the coefficient of determination (R square) value of SPSS 25.00 is 0.816 which means that X₁ and X₂ have an effect of 81.6% on entrepreneurial interest in economics and business students of Dehasen University, while the remaining 18.4% is influenced by other variables. The results of the t-test at a significance level of 0.05 explain that partially X₁ has a significant effect on Y with a value of 0.015 < 0.05 and X₂ has a significant effect on Y with a value of 0.000 < 0.05, and based on the F test, X₁ and X₂ have a simultaneous effect on Y with a result of 0.000 < 0.05.

Faktor Faktor Yang Mempengaruhi Keputusan Nasabah Mengunakan Jasa Agen Brilink Di Kecamatan Binduriang Kabupaten Rejang Lebong

2024-11-30T04:03:11+00:00

The factors of location, service quality, and product quality play a significant role in customers' decisions to use BRILink agent services. Customer satisfaction is crucial in business, and achieving it requires attention to these key factors. When location, service quality, and product quality align with customers' needs, they are more likely to decide to use the services. This study aims to identify the factors influencing customers' decisions to use BRILink agents in Binduriang District, Rejang Lebong Regency. The research employs a descriptive approach. The population for this study consists of 110 individuals in Binduriang District who are customers of BRILink agents. The census method was used, and data were collected through questionnaires. The data analysis method applied is the rating scale. The questionnaire results, on average, indicate that respondents perceive the four factors as influential in their decision-making process when using BRILink agent services in Binduriang District. This confirms that these factors significantly affect customers' decisions.

Analisa Pengaruh Kualitas Pelayanan, Dan Harga Terhadap Kepuasaan Pelanggan Pada Transportasi Online(Grab) Kota Bengkulu

2024-12-02T11:33:52+00:00

This study aims to analyze the influence of service quality, price, and customer satisfaction on the online transportation service Grab in Bengkulu City. In the current digital era, technological advancements and the internet have transformed the way society interacts and conducts business, including in the transportation sector. Good service quality and competitive pricing are expected to enhance customer satisfaction. The research method employed is quantitative with a descriptive approach, involving 100 respondents who are users of Grab services. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results indicate that service quality has a positive but insignificant effect on customer satisfaction, with a t-value of 1.940 and a significance level of 0.055. Conversely, price has a positive and significant effect on customer satisfaction, with a t-value of 7.983 and a significance level of 0.000. The F-test shows that service quality and price simultaneously have a significant effect on customer satisfaction, with an F-value of 115.617 and a significance level of 0.000. From these findings, it can be concluded that although service quality does not show a significant influence, price plays a more crucial role in enhancing customer satisfaction. This study recommends that Grab continues to improve service quality and establish competitive pricing to enhance customer satisfaction and loyalty in Bengkulu City.

Pengaruh Promosi Produk Towel Cake Mangga Terhadap Peningkatan Penjualan Di Toko Syarah Bakery Lingkar Barat Kota Bengkulu

2024-12-02T13:01:09+00:00

In an era of globalization characterized by increasingly fierce business competition, companies in the food sector, particularly bakeries, are required to develop effective marketing strategies to boost sales. This study aims to analyze the impact of promotional activities for Towel Cake Mangga on sales increases at Syarah Bakery in Lingkar Barat, Bengkulu City. The research employs a descriptive method with a quantitative approach, involving 100 respondents who are consumers that have purchased the product. The results indicate that product promotion has a positive and significant effect on sales increases. Multiple linear regression analysis reveals that each one-point increase in the product promotion variable will lead to a sales increase of 0.451. The F-test shows that, simultaneously, product promotion significantly affects sales increases, with an F-value of 82.634 and a significance level of 0.000. The t-test also indicates that the product promotion variable significantly affects sales increases on a partial basis, with a t-value of 9.090. The coefficient of determination (R²) indicates that 45.7% of the variation in sales increases can be explained by the product promotion variable, while the remaining 54.3% is influenced by other factors. Therefore, this study concludes that the promotion of Towel Cake Mangga at Syarah Bakery significantly contributes to sales increases, highlighting the importance of promotional strategies in attracting consumer interest and enhancing product sales amidst intense competition.

Optimalisasi Layanan Pelanggan Toko Tradisional: Inovasi Toko Muklis di Kota Bengkulu dalam Menghadapi Perubahan Pasar

2024-12-02T15:01:56+00:00

The advancement of technology and digitalization has transformed consumer behavior, forcing traditional stores to adapt in order to remain competitive. Toko Muklis, a traditional store located in Bengkulu City, has implemented various modern service innovations to address these challenges. The innovations include: a money exchange service, which facilitates customers in obtaining small denominations for daily transactions while providing a practical solution for small traders around the store; electronic payment options, enabling transactions via digital wallets or bank transfers, meeting the needs of consumers who are increasingly accustomed to cashless payments in the digital era; free delivery services, offering convenience by delivering goods directly to customers' homes, especially benefiting the elderly, busy professionals, or those purchasing in bulk; and a self-service system, allowing customers to shop by selecting and retrieving items independently, creating a more flexible shopping experience akin to modern store concepts without losing the traditional atmosphere. This study aims to analyze the impact of these innovations on competitiveness and customer loyalty. Data were collected through customer surveys, interviews, and direct observations using a mixed-methods approach. The results reveal that these service innovations enhance customer satisfaction, strengthen loyalty, and provide a competitive edge for Toko Muklis in an increasingly competitive market. The findings indicate that adopting modern strategies can help traditional stores maintain their relevance in the digital era.

Pengaruh Internet Marketing, Celebrity Endorser, Dan Brand Trust Terhadap Keputusan Pembelian Erigo Di Kota Langsa

2024-11-23T12:13:34+00:00

This study aims to determine the effect of internet marketing, celebrity endorsers and brand trust simultaneously on Erigo purchasing decisions in Langsa City. The sample in this study totalled 96 respondents. The data analysis method uses multiple linear regression analysis, t test, F test and coefficient of determination test. The regression equation in this study is Y = 3.827 + 0.561X1 + 0.352X2 + 0.415X3. From the t test, it can be explained that internet marketing has a significant effect on Erigo purchasing decisions in Langsa City, where the sig value is obtained. 0,024 < 0,05. Celebrity endorsers have a significant effect on Erigo purchasing decisions in Langsa City, where the sig value is obtained. 0,031 < 0,05. Brand trust has a significant effect on purchasing decisions for Erigo in Langsa City, where the sig value is obtained. 0,015 < 0,05. From the F test, it can be explained that internet marketing, celebrity endorsers and brand trust simultaneously have a significant effect on purchasing decisions for Erigo in Langsa City, where a sig value is obtained. 0,015 < 0,05. From the coefficient of determination test, it is known that internet marketing, celebrity endorsers and brand trust influence Erigo purchasing decisions in Langsa City by 51.6% while the remaining 48.4% is influenced by other variables outside this research model.

Tren Usaha Seblak Prasmanan Pada Era Kuliner Modern Di Kota Bengkulu

2024-12-02T16:05:14+00:00

This study analyzes the trends of buffet seblak businesses in Bengkulu City, focusing on the factors influencing their popularity and impact on the local culinary industry. Buffet seblak, a traditional Sundanese dish made from crackers and spicy seasonings, has gained popularity through a buffet concept that offers flexibility in choosing toppings and spice levels. A qualitative descriptive research method was employed through a case study at Kedai Kito, utilizing in-depth interviews and questionnaires. Findings reveal that buffet seblak is highly favored by the younger generation due to its flexibility and distinctive flavor. Social media proved effective in promotion, despite challenges such as maintaining ingredient quality and intense competition. In conclusion, buffet seblak holds significant potential for further growth through continuous innovation and smart marketing strategies, positioning it as a vital component in Bengkulu's modern culinary scene.

Inovasi Dan Daya Saing Umkm Di Era Globalisasi

2024-12-03T00:59:29+00:00

Innovation and competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the era of globalization are very crucial to maintain the existence and growth of this sector. MSMEs contribute more than 60% to Indonesia's Gross Domestic Product (GDP) and absorb around 97% of the workforce. However, with technological advances and increasingly fierce competition, MSMEs are required to adapt through continuous innovation. Innovation includes not only new product development but also improvements in production processes, management, and marketing strategies. This research aims to analyze the factors that influence innovation in MSMEs and their impact on competitiveness in the global market. The results show that internal factors such as human resources and technology, as well as external factors such as government policy and market dynamics, greatly influence the ability of MSMEs to innovate. By utilizing digital technology and creative approaches, MSMEs can increase their competitiveness, expand markets and make a significant contribution to the national economy.

Caffe Shop Business: Trend Gaya Hidup Milenial, Identitas Sosial Dan Desain Coffee Shop

2024-12-03T01:00:27+00:00

The aim of this research is to determine millennial lifestyle trends, social identity and coffee shop design for millennials. Apart from that, this research can also help advance understanding, especially understanding of the phenomena of human behavior that make cafes a place to demonstrate social class. This research was conducted using phenomenological research and qualitative descriptive methodology. The informants used were thirty millennials who like to spend time in upscale cafes as the main data source. The allocation is spread across three Bengkulu cafes. Data collection uses secondary data such as from books and articles. The analysis stages used are data collection, data reduction and presentation, and drawing conclusions. The findings show that the millennial generation in Bengkulu is encouraged to make cafes their second home because of demands for self-image related to their social class identification. The meaning that emerges from the hangout phenomenon over time and consistently shapes the ideas held by people who enjoy showing off their luxurious lifestyle on social media as a way to project an image of their high social status.