Seminar Nasional Ekonomi Manajemen, Bisnis dan Akuntansi

Fenomena Belanja Online Shop di Masyarakat Pedesaan (Studi Pada Desa Talang Kering Kecamatan Air Napal Kabupaten Bengkulu Utara)

2023-12-02T13:12:30+00:00

The purpose of this study was to determine what factors influence purchasing decisions through Online Shop among rural communities in Talang Kering Village, Air Napal District, North Bengkulu Regency. The times are also very influential on the increase in online purchases. Online shopping is a phenomenon now because shopping online provides convenience for many people. The method used is a qualitative descriptive analysis research method consisting of data collection, data reduction, data presentation and conclusion drawing. The data sources used are primary data sources including the subject of research from the community of Talang Kering village. Informants from this study were taken as many as 30 people from gender, age, and occupation. The results of this study indicate that the dominant decision-making factor for shopping online shops among rural communities is due to 2 decision factors, namely the fairly affordable price factor and the convenience factor in shopping online shops. This is very influential on purchasing decision factors through online shops. Meanwhile, the lowest factor in online shopping decisions among rural communities in Talang Kering village is due to the convenience factor.

STRATEGI PEMASARAN USAHA LEMANG TAPAI DI KOTA BENGKULU

2023-11-30T18:09:29+00:00

Micro, Small and Medium Enterprises are businesses that have an important role in the national economy. Currently, MSMEs are being intensively implemented in various regions in Indonesia. One of the areas where this business is run is Bengkulu, where many MSMEs have been established, one of which is in the Lemang Tapai culinary business sector on Jalan Sungai Rupat, Bengkulu City. The formulation of the research problem is: What is the marketing strategy carried out by Lemang Tapai culinary MSMEs on Jalan Sungai Rupat, Bengkulu City in developing their business? This research aims to determine the marketing strategy of Lemang Tapai culinary MSMEs on Jalan Sungai Rupat, Bengkulu City in developing their business. It is hoped that this research will have theoretical and practical benefits that can help in implementing marketing strategies in developing businesses. This research uses a type of descriptive qualitative research, where the location determination technique uses the purposive area method, in this case the research uses purposive sampling on micro, small and medium enterprises (MSMEs) which are businesses that have an important role in the national economy. economy. Currently, MSMEs are being intensively implemented in various regions in Indonesia. One area that runs this business is Bengkulu, where there are many MSMEs that have been established and carry out data mining. After the data was obtained, the researcher analyzed the data by carrying out data reduction, data display, drawing conclusions. The results of the research show that implementing the 4p marketing strategy can provide development to businesses run by Lemang Tapai culinary MSMEs on Jalan Sungai Rupat, Bengkulu City.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN LISTRIK PRABAYAR PADA PT.PLN (Persero) UNIT LAYANAN PELANGGAN TELUK SEGARA

2023-11-29T07:24:50+00:00

This research aims to determine and analyze the influence of service quality on prepaid electricity customer satisfaction at PT PLN (Persero) Teluk Segara Customer Service Unit. This research focuses on the influence of service quality on prepaid electricity customer satisfaction at PT PLN (Persero) Teluk Segara Customer Service Unit. This research uses a quantitative research approach, data collection was carried out using research instruments, analysis and statistics with the aim of testing predetermined hypotheses. Based on the characteristics of the research, a research sample of 100 customers was obtained. The results of this research show that the service quality has a significant effect on customer satisfaction at PT PLN (Persero) Teluk Segara Customer Service Unit. Judging from the results of the t test, it shows that tcount is greater than ttable (13.446>1.66) with a significance level of 0.000.

PENGEMBANGAN LAYANAN QRIS PADA BANK BENGKULU UNTUK MEMUDAHKAN PEMBAYARAN MELALUI TRANSAKSI DIGITAL

2023-12-03T15:28:22+00:00

This research examines the development of the use of QRIS as a digital transaction tool at Bank Bengkulu. Researchers discuss the effectiveness as seen from the ease of use and benefits of using QRIS efficiently to make it easier for the millennial generation to make transactions and this is part of Bank Indonesia's services so that QRIS services remain safe, easy and cheap to use. Users simply scan the QRIS QR Code when making a transaction. Various innovations from current technological developments continue to diversify into various kinds of development, especially in the field of digital transactions. Almost all activities in the digitalization era are fast, accurate and efficient. The role of the internet has attracted some business actors to switch from traditional business models to online-based business models as well as inventories with information or physical goods that are modified with electronic products that utilize digital marketing that uses digital technology that has been integrated with new technology such as smartphones and supporting applications. . The aim of the research is to measure the effectiveness of using QRIS as a digital transaction tool in Bima City. This type of research is qualitative with purposive sampling. The research sample is millennial generation students who always use QRIS as a means of payment when purchasing various products or services both online and offline. Interview data collection techniques and literature studies. From the interview results, it was found that the use of QRIS at Bank Bengkulu provides convenience and benefits for the effective use of QRIS. This is reflected in the results of interviews with informants who stated that they did not find any difficulties in using QRIS and that using QRIS even made it easier for them to carry out several of these transactions. purchase and payment transactions for products/services both online and offline.

TREN PERKEMBANGAN BISNIS APOTEK DI PROVINSI BENGKULU PASCA PANDEMI COVID-19

2023-12-01T01:34:05+00:00

In 2020, the outbreak of a new virus called CoronaVirus and its disease called Covid-19 has galvanized the world. The origin of this virus is from Wuhan, China which was discovered in December 2019 and reportedly entered Indonesia on March 2, 2020. To protect themselves from this virus, many people are flocking to pharmacies to buy masks, vitamins and Covid-19 medicines. The Covid-19 pandemic in Indonesia officially ended on Wednesday, June 21, 2023 through Presidential Decree Number 17 of 2023. During the pandemic there was a high growth in the pharmacy business. Researchers want to see how the pharmacy business trends that occurred before and during and after the Covid-19 pandemic through data on the number of existing pharmacies from 2018 to 2022 in Bengkulu Province. The analysis method used uses a qualitative approach with secondary data collection methods through literature studies and electronic media. The results of the study show that the growth of the pharmacy business from 2018 to 2022 is always positive with an average growth of 32.90% with a peak in 2020 to 2021 of 89.16%.

ANALISIS PENERAPAN ISAK No. 35 TENTANG LAPORAN KEUANGAN ORGANISASI NIRLABA

2023-11-29T08:27:50+00:00

The research aims to analyze the implementation of ISAK No. 35 concerning financial reports of non-profit organizations (Case Study of Hidayatul Ikhlas Mosque, Akbar Mosque, Sabilul Jinaan, Nur Iman Mosque and Al-Ikhlas Mosque). This research also aims to find out whether the Hidayatul Ikhlas Mosque, Akbar Mosque, Sabilul Jinaan Mosque, Nur Iman Mosque and Al-Ikhlas Mosque have implemented ISAK No. 35 in preparing its financial reports. The analytical method in this research uses comparative descriptive analysis where this research compares a valid theory with events that occur in the field. The results of the research show that the presentation of financial reports at the Hidayatul Ikhlas Mosque, Akbar Mosque, Sabilul Jinaan Mosque, Nur Iman Mosque and Al-Ikhlas Mosque as a whole is not in accordance with ISAK No. 35, but in the financial reports prepared by the five mosques there is already a component regarding financial reports. The level of application of the existing indicators is 0.12% at the Hidayatul Ikhlas Mosque, Akbar Mosque, Sabilul Jinaan Mosque, Nur Iman Mosque and Al-Ikhlas Mosque.

PELUANG DAN KENDALA PENYEDIA E-KATALOG PASCA PENERAPAN KEBIJAKAN TKDN (TINGKAT KOMPONEN DALAM NEGERI)

2023-12-03T15:38:02+00:00

The domestic component level is the overall level of production component content originating from within the country in the form of goods, services, or a combination of the two. There are several calculations and constraints in TKDN including: transportation costs, labor costs, production machines (if any) and other costs related to the production of the goods and services in question. In an effort to encourage opportunities for Indonesian economic growth, the government is implementing a TKDN policy which is intended to increase utilization, efficiency, competitiveness, product quality in line with market needs while reducing dependence on imported products. This research uses a qualitative approach using the literature review method. namely looking for previously published references related to the title discussed, namely: opportunities and constraints for e-catalog providers after the implementation of the TKDN policy (domestic component level). Meanwhile, the data source used comes from secondary data on the Increased Product Use web page after the implementation of the Domestic Compound Level (TKDN). The research results show that there is an opportunity to increase the number of production and number of sales orders even though there are still several obstacles in using e-catalog providers which are not significant. This can show that there is an influence from the opportunities and constraints of e-catalog providers after the implementation of the TKDN policy.

NEGOSIASI HARGA PELAKSANAAN BELANJA CETAK DAN PENGGANDAAN E-KATALOG LOKAL KABUPATEN BENGKULU SELATAN

2023-12-01T02:06:48+00:00

Price negotiation in E-catalog can be interpreted as a bargaining process, between the catalog provider and PPK / PP and other related parties (if any) for goods / services products that have been displayed in the E-catalog, in order to get the best price and mutually benefit both parties. The negotiation process will be recorded in the system through the negotiation feature in the E-catalog application and will be included in the Order Letter or Contract Document. This research is conducted to find out how well business actors or e-catalog providers understand the application and to what extent negotiations can have a good impact on e-catalog providers.

EKSISTENSI BISNIS SATE LOKAL TERHADAP BERKEMBANGNYA BISNIS SATE TAICHAN DI KOTA BENGKULU

2023-11-30T17:12:06+00:00

The aim of this research is to find out the existence of the local satay business towards the development of the Taichan satay business in Bengkulu City. This research method uses qualitative methods. The results of the research show that the situation of the Taichan satay business in Bengkulu City. has gained significant popularity for those who have tried the dish. This happens because the uniqueness of the special peanut sauce is the main factor in attracting consumer buying interest. Meanwhile, local satay continues to exist with traditional flavors and regional flavors. And for business owners, the key factors for business success are quality taste, competitive prices and effective promotions.

Analisis Perhitungan Break Even Point Konsinyasi Kemitraan Pada Peternakan Ayam Broiler Pak Nadi Dikota Bengkulu

2023-11-20T15:41:56+00:00

Pak Nadi Farm in the city of Bengkulu collaborates with PT. Kurnia Agung is a business that operates in the field of broiler chicken production using a partnership model. In carrying out cooperation, there is a written agreement that must be agreed to by both parties. The research aims to analyze the calculation of the break even point for partnership consignment at the Pak Nadi broiler chicken farm in the city of Bengkulu. This research also aims to find out whether this livestock business makes a profit or loss in its business. The analytical method in this research uses quantitative descriptive analysis where this research systematically calculates fixed costs and variable costs as well as data that applies to events that occur in the field.The results of the research showed that the Pak Nadi broiler chicken farm in the city of Bengkulu concluded that the Pak Nadi broiler chicken farm was located in Padang Serai, Kampung Melayu sub-district in the city of Bengkulu with a scale of 38,536 birds with a total cost of Rp. 1,127,399,668 receipts amounting to Rp. 1,363,068,752 and income of Rp. 235,679,208

PENGARUH KEUNIKAN PRODUK DAN DIGITALISASI MARKETING SEBAGAI FAKTOR PENDORONG PERKEMBANGAN UMKM DI KOTA BENGKULU ( STUDI PADA BABA AHMED ARABIAN FOOD BENGKULU )

2023-12-05T12:41:18+00:00

In the current era of globalisation, the level of competition in the business world is getting tighter, where every company is always trying to reach new consumers and trying to increase market share. To attract consumers, companies must read market needs and take advantage of product uniqueness. The culinary business of Arabic cuisine is currently very promising and more quickly accepted in the community, it is because the business in the culinary field will always increase. Baba Ahmed uses digitalisation marketing as a promotional medium. Because currently internet social media is a very appropriate medium for marketing selling products. Researchers want to examine the effect of product uniqueness on digitalisation marketing at Baba Ahmed Arabian Food Bengkulu. The research method with a descriptive quantitative approach using studies, observations and questionnaires. The results revealed that Baba Ahmed Arabian food Bengkulu can increase visitors who come directly to the restaurant, improve image and video editing skills and create more interesting content.

PENGARUH KUALITAS PRODUK, HARGA DAN RATING SELLER TERHADAP LOYALITAS PELANGGAN SHOPEE (Studi pada Mahasiswa Fakultas Ekonomi Dan Bisnis Unived)

2023-11-18T14:51:25+00:00

The purpose of this study was to determine the effect of product quality, price and seller rating on shopee customer loyalty, a study on students of the faculty of economics and business at Unived. The sample in this study were 75 customers who used the shopee application. Data collection using questionnaires and the analysis method used is validity test, reliability test, and hypothesis testing.

The results showed that the multiple linear regression value Y = 4.433 + 0.211X1 + 0.402X2 + 0.168X3 with a positive regression direction, product quality has a significant effect on customer loyalty, because the significant value is 0.000 less than 0.05. This means that product quality will increase customer loyalty to shopee application users. Price has a significant effect of 0.005 smaller than 0.05. This means that price can increase loyalty to shopee customers. Rating sellers has a significant effect on shopee customer loyalty, because the significant value is 0.004 smaller than 0.005, meaning that seller ratings will increase shopee customer loyalty studies on unived economics and business faculty students. Product quality, price and seller rating on customer loyalty together. The coefficient of determination R square is 0.542. This means that product quality, price and seller rating affect shopee customer loyalty and the value of F count> t table at the 5% significance level, namely 27,954> 1,646.

Gaya hidup kompulsif gamers online mobile legends Bang Bang di kota Bengkulu

2023-11-20T03:54:00+00:00

ABSTRACT

The aim of this research is to find out the compulsive lifestyle of Mobile Legends Bang Bang gamers in Bengkulu City. Based on the characteristics of the research, a research sample of 100 was obtained using the purposive sampling method. For this type of research, it is descriptive research, which is research conducted to determine the existence of the value of independent variables, either one or more variables (independent) without making comparisons or connecting them with other variables, while the research method used is the correlational method, which is a research method that uses used to determine the influence of two or more variables.

Based on the research results Based on the research results obtained in data processing using the SPSS version 22 program with the title "Lifestyle of Mobile Legends Bang Bang Online Gamers in Bengkulu City" it can be concluded that 1) the results obtained after data processing analysis of SPSS 22 results show that 15 statements In the table, each variable mostly has a valid value, so the measuring instrument used is declared valid with a calculated r level > r table (0.138) and a significant level < 0.05, which means the research measuring instrument is valid and can be used as a tool. study. 2) the results of the analysis of the SPSS 22 program used show that each variable is declared reliable because each variable has a Cronbach's alpha value above 0.60, which means that all variables are reliable. 3) the Activity dimension is real action. These activities can include work, hobbies, social events, holidays, entertainment, association membership, internet browsing, and shopping. Consumer activities (activities) are characteristics of consumers in their daily lives. 4) The interest dimension is an act of passion which includes special or continuous attention. Each person's interests or passions are different. Sometimes humans are interested in food, sometimes humans are interested in clothing fashion, and so on. Interest is a consumer's personal factor in influencing the decision making process. 5) The opinion dimension is the verbal or written answer that people give in response to a situation. Opinion is used to describe an interpretation, expectations, and evaluations such as beliefs about the intentions of others, anticipation regarding future events, and weighing the rewarding or punishing consequences of alternative courses of action.

PERAN FINTECH DALAM PERTUMBUHAN PERUSAHAN STAR UP DI KOTA PAGAR ALAM

2023-11-20T03:09:50+00:00

Fintech atau financial technologi merupakan perusahaan penyedia jasa layanan jawa keuangan secara mudah, praktis, efisien, nyaman dan ekonomis. Fintech sangat berperan dalam lahirnya perusahaan startup, dimana startup tersebut bertujuan untuk mengembangkan bisnis secepat mungkin. Perusahaan startup mengembangkan dan memasarkan produk atau laying yang inovatif, yang permodalan usahanya didukung oleh financial technologi (fintech). Metode yang digunakan dalam artikel ini adalah metode kualitatif yang berfokus pada pengamatan yang mendalam sehingga menimbulkan kajian atas suatu fenomena yang lebih konfrehensif. Hasil penelitian menunjukkan bahwa fintech berperan penting dalam rangka tumbuh kembangnya perusahaan baru (startup), dengan cara memberikan bantuan permodalan kepada perusahaan sehingga perusahan - perusahaan startup mudah mendapatkan suntikan data dari investor.

ANALISIS PERAN DAN FUNGSI SUMBER DAYA MANUSIA DALAM ORGANISASI STUDI KASUS UNIVERSITAS LEMBAH DEMPO PAGAR ALAM

2023-11-20T03:54:43+00:00

The crucial role of human resources in an organization is pivotal as a production factor that builds and develops companies or organizations. The purpose of resources within an organization is to harness potential for success, both on a personal and organizational level. This research employs a qualitative descriptive method, where the author applies this approach to thoroughly, comprehensively, and deeply explore and capture social situations. The research findings indicate that the significant role of Human Resources in organizations involves utilizing human potential to achieve goals, both individually and in the organizational context. In general, human resource development becomes a key activity undertaken by companies to enhance the skills of human resources, serving as a benchmark for organizational success, particularly at Lembah Dempo University.

ANALISIS STUDI KELAYAKAN PENGEMBANGAN UMKM NOVI DECORATION DESA SIDODADI KECAMATAN PONDOK KELAPA BENGKULU TENGAH

2023-11-20T07:11:26+00:00

A business feasibility study is an activity that measures the feasibility of a business or business opportunity. Business opportunities are very important for Novi Decoration MSMEs who plan to develop their business with the profits they have made. The aim of this research is to determine the feasibility of developing Novi Decoration MSMEs in Sidodadi Village, Pondok Kelapa Sub-District, Central Bengkulu. The analytical method used is a feasibility study analysis of financial aspect which includes Payback Period (PP), Net Present value (NPV), Internal Rate of Return (IRR) and Gross Benefit Cost Ratio (Gross B/C). The results of the financial aspect analysis show that this business development is feasible to run at a discount rate of 9%. Analysis of investment criteria produces a Payback Period (PP) of (1 year 8 months < 2 years) which is smaller than the economic life, the Net Present Value (NPV) value is feasible because it is positive (59,621,454.4 > 0), Internal Rate of Return (IRR) is feasible because the IRR results are greater (141% > 9%) and the Gross Benefit Cost Ratio (Gross B/C) gets greater results (1.6 > 1) in 2021 and (1, 6 > 1) in 2022, so that the development of Novi Decoration business in Sidodadi Village, Pondok Kelapa Sub-District, Central Bengkulu can continue. Keywords: Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit Cost Ratio (Gross B/C).

Keywords : Payback Periode (PP), Net Present Value (NPV), Internal Rate Of Return (IRR), dan Gross Benefit Cost Ratio (Gross B/C).

PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN BUYERS DALAM PEMBELIAN ONLINE SHOPEE (Studi Kasus Mahasiswa Manajemen Universitas Dehasen Bengkulu)

2023-11-20T07:55:31+00:00

The researcher’s aim is to determine the influence of digital marketing and wourd of mouth on buyers’ decisiom in purchasing Shopee online among Management students at Dehasen University, Bengkulu. This research method uses quantitative descriptive research, the sample in this research was 76 students who were respondents.The research results from the multiple linear regression test show Y = 5,216 + 0,273 (X1) + 0,606 (X2) + 3,131, meaning that there is a positive influence between the digital marketing variable (X1) and the word of mouth variable (X2) on Shopee online purchasing decisions (Y). from the results of the t test for the digital marketing variabel (X1), it shows t_count 2,342 > 1,993 and a significance of 0,022 < 0,05, so this shows that there is a significant positive influence between digital marketing variables on purchasing decisions. The results of the word of mouth test (X2) show t_count 5,024 . 1,993 and a significance of 0,000 < 0,05, so this shows that there is a significant positive influence between the word of mouth variable on purchasing decisions. The results of the F test show that the F_count value is greater than F_table, namely 56,109 > 2,73, so it can be concluded that there is a significant positive influence between digital marketing and word of mouth on Shopee online purchasing decisions. The results of the R Square determination test are 0,606 or 60,6%, which show that there is a simultaneous influence between variables X1 and X2 on variable Y of 60,6% and the remaining 39,4% is influenced by other variables.

Analisis Studi Kelayakan Pengembangan Usaha Limbah Cangkang Sawit Pada CV Sumber Jaya Kota Bengkulu

2023-11-20T10:23:40+00:00

The business feasibility study is very important for the development of the palm shell waste business at CV Sumber Jaya, Bengkulu City, which plans to develop its business with maximum profits. This research aims to analyze and determine the costs of income, profits and the feasibility of developing a palm kernel shell waste business at CV Sumber Jaya, Bengkulu City. The analytical method used to determine the feasibility of a business or investment is based on financial aspects using the Payback Method, Net Present Value (NPV), Profitability Index (PI), and Internal Rate of Return (IRR). The results of the research show that the Payback Method shows that the invested funds can be recovered within a period of 8 months, meaning that the business is feasible to carry out, the Net Present Value (NPV) Method shows the NPV value is greater than 0 (zero), namely Rp. 2,321,587,561,- meaning the business is worth running, the Profitability Index shows 5.159%, meaning the PI value is greater than 1, so the business can be said to be worth running, and the Internal Return Rate (IRR) shows the figure of 35.49% is greater than the deposit rate of 10% so the business is worth running. This shows that the level of income is greater than the total investment costs so that the business is worth continuing.

ANALISIS KINERJA KEUANGAN DITINJAU DARI RASIO LIKUIDITAS DAN RASIO PROFITABILITAS PERUSAHAAN BANK SYARIAH DI BEI

2023-11-20T12:03:36+00:00

Sharia Bank is a financial institution that operates in accordance with sharia economic principles. Financial performance analysis is very important considering the operational complexity and rules involving sharia financial principles and so that problems that arise will be known and can be anticipated using relevant indicators, such as Liquidity Ratios and Profitability Ratios. The aim of this research is to determine the financial performance of Sharia Bank Companies Listed on the Indonesia Stock Exchange (2021-2022 period) in terms of liquidity ratios and profitability ratios. This type of research is quantitative research. The analysis method used for liquidity ratios is using Current Ratio, Quick Ratio and Cash Ratio measurements. Meanwhile, profitability ratio analysis uses GPM, NPM, ROA and ROE measurements. The research results show that based on the Liquidity ratio, the financial performance of all Sharia Bank Companies listed on the Indonesia Stock Exchange (2021-2022 period) in financing their current liabilities is very good or very healthy because they show average financial performance results with a percentage ratio of >200%. Based on the Profitability ratio, it is known that the financial performance of Sharia Bank Companies listed on the Indonesia Stock Exchange for 2 years shows different results. PT Bank Syariah Indonesia Tbk. and PT Bank BTPN Syariah Tbk. produce financial performance with very good average criteria. However, it is different from PT Bank Panin Dubai Syariah Tbk. the calculation of all profitability ratios produces an average financial performance that is not good because in 2021 it experienced a loss.

Keywords: Financial Performance, Liquidity Ratios, Profitability Ratios.

PREDIKSI EKONOMI INDONESIA DI TENGAH KETIDAKPASTIAN GLOBAL

2023-11-21T04:04:21+00:00

This research aims to examine the macroeconomic impact on Indonesia from shocks amid global economic policy uncertainty, using annual time series data from 1990 to 2022 with the Vector Autoregressive (VAR) method for time series data analysis and Impulse Response Function to identify shocks given by each endogenous variable to other endogenous variables. The findings indicate a causal relationship between exchange rates and inflation, as well as vice versa, with a P-value < 0.05. In the VAR model analysis, global economic uncertainty significantly affects exchange rates and has a small impact on inflation and economic growth. The Impulse Response Function reveals that global economic uncertainty on inflation responds negatively to shocks in the first and second periods but gradually becomes positive and stabilizes in subsequent periods. Global economic uncertainty on exchange rates does not experience shocks and tends to increase positively over the next 10 periods. Meanwhile, global economic uncertainty on economic growth responds positively to shocks in the first and second periods, with a subsequent decrease but not significant, stabilizing until the 10th period. This further indicates that, through macroeconomics, global uncertainty shocks can still have significant impacts and substantial losses for Indonesia.

Efektivitas Refokusing, Realokasi Anggaran dan Keringanan Pajak Untuk Sektor Pariwisata

2023-11-22T02:21:32+00:00

berbagai insentif fiskal, untuk menekan dampak wabah pandemi COVID-19. Insentif fiskal itu diharapkan memberikan dampak positif terhadap sektor pariwisata, pelaku wisata, dan ekonomi kreatif. Pariwisata dan ekonomi kreatif merupakan salah satu sektor yang paling terdampak dari virus COVID-19. Insentif pajak dapat menjaga keberlangsungan sektor pariwisata dan ekonomi kreatif di tengah tekanan dari dampak COVID-19. Adapun insentif pajak tersebut meliputi pajak penghasilan (PPh) Pasal 21 ditanggung pemerintah (DTP) untuk karyawan, restitusi pajak pertambahan nilai (PPN) dipercepat, serta pengurangan angsuran 30% PPh Pasal 25. Penelitian ini bertujuan untuk menganalisis kebijakan refokusing dan realokasi anggaran serta keringanan pajak untuk sektor pariwisata di Indonesia. Studi kasus yang digunakan yaitu desa wisata. Metode penelitian yang digunakan adalah kualitatif deskriptif eksploratif. Objek penelitian adalah salah satu desa wisata di Sleman, Yogyakarta.

PENGARUH PROMOSI ONLINE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA GALLERY RDV KABUPATEN SELUMA

2023-11-28T07:29:56+00:00

Online shopping or better known as online shopping is a shopping activity that is carried out online and can be done via an application or via a website. When carrying out this activity, buyers who want to buy products can see photos or images in the online shop. The aim of the research is to determine the influence of online promotions and prices on purchasing decisions at RDV Gallery, Seluma Regency. The sample in this research was 75 customers who shopped at the gallery, Seluma Regency. Data collection used a questionnaire and the analysis method used was multiple linear regression, determination test and hypothesis test. The results of the multiple linear regression calculations obtained the multiple linear regression equation Y = 9.513 + 0.320X1 + 0.463X2. The coefficient of determination of the R square value was 0.477. This means that X1 (online promotion) and online promotions have a positive and significant influence on purchasing decisions, price has a positive and significant influence on purchasing decisions because the significant value is less than 0.05. The variable This means that X1 (online promotion) has a significant influence on purchasing decisions (Y). The variable This means that X2 (price) has a significant influence on purchasing decisions (Y)