https://proceeding.unived.ac.id/index.php/sn-emba/issue/feed 2024-01-03T02:48:17+00:00 Karona Cahya Susena karona.cs@unived.ac.id Open Journal Systems <p>Seminar Nasional Ekonomi Manajemen dan Akuntansi (SNEMBA) adalah sebuah kegiatan yang berbentuk konferensi bertaraf nasional dengan menampilkan kajian-kajian yang baru serta hasil penelitian pada bidang ekonomi, manajemen dan akuntansi. Fakultas Ekonomi merupakan pelaksana kegiatan konferensi bertaraf nasional ini. SNEMBA tahun ini merupakan konferensi pertama yang diadakan oleh Fakultas Ekonomi Universitas Dehasen Bengkulu.</p> https://proceeding.unived.ac.id/index.php/sn-emba/article/view/152 2023-11-18T14:51:25+00:00 sella devi irawan selladeviirawan595@gmail.com ahmad soleh ahmadsoleh@unived.ac M. rahman febliansa ramhanfebliansa@unived.ac.id

<p><em>The purpose of this study was to determine the effect of product quality, price and seller rating on shopee customer loyalty, a study on students of the faculty of economics and business at Unived. The sample in this study were 75 customers who used the shopee application. Data collection using questionnaires and the analysis method used is validity test, reliability test, and hypothesis testing.</em></p> <p><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results showed that the multiple linear regression value Y = 4.433 + 0.211X1 + 0.402X2 + 0.168X3 with a positive regression direction, product quality has a significant effect on customer loyalty, because the significant value is 0.000 less than 0.05. This means that product quality will increase customer loyalty to shopee application users. Price has a significant effect of 0.005 smaller than 0.05. This means that price can increase loyalty to shopee customers. Rating sellers has a significant effect on shopee customer loyalty, because the significant value is 0.004 smaller than 0.005, meaning that seller ratings will increase shopee customer loyalty studies on unived economics and business faculty students. Product quality, price and seller rating on customer loyalty together. The coefficient of determination R square is 0.542. This means that product quality, price and seller rating affect shopee customer loyalty and the value of F count&gt; t table at the 5% significance level, namely 27,954&gt; 1,646. </em></p>

2023-12-31T00:00:00+00:00 Hak Cipta (c) 2023 sella devi irawan, ahmad soleh, M. rahman febliansa https://proceeding.unived.ac.id/index.php/sn-emba/article/view/157 2023-11-20T03:54:00+00:00 Muhammad Afif Alghaffaru muhammadafifalghaffaru@gmail.com Ahmad Soleh ahamad_soleh@gmail.com M. Rahmat Febliansa ramhanfebliansa@unived.ac.id

<p><strong>ABSTRACT</strong></p> <p><strong>&nbsp;</strong></p> <p>&nbsp; The aim of this research is to find out the compulsive lifestyle of Mobile Legends Bang Bang gamers in Bengkulu City. Based on the characteristics of the research, a research sample of 100 was obtained using the purposive sampling method. For this type of research, it is descriptive research, which is research conducted to determine the existence of the value of independent variables, either one or more variables (independent) without making comparisons or connecting them with other variables, while the research method used is the correlational method, which is a research method that uses used to determine the influence of two or more variables.</p> <p>Based on the research results Based on the research results obtained in data processing using the SPSS version 22 program with the title "Lifestyle of Mobile Legends Bang Bang Online Gamers in Bengkulu City" it can be concluded that 1) the results obtained after data processing analysis of SPSS 22 results show that 15 statements In the table, each variable mostly has a valid value, so the measuring instrument used is declared valid with a calculated r level &gt; r table (0.138) and a significant level &lt; 0.05, which means the research measuring instrument is valid and can be used as a tool. study. 2) the results of the analysis of the SPSS 22 program used show that each variable is declared reliable because each variable has a Cronbach's alpha value above 0.60, which means that all variables are reliable. 3) the Activity dimension is real action. These activities can include work, hobbies, social events, holidays, entertainment, association membership, internet browsing, and shopping. Consumer activities (activities) are characteristics of consumers in their daily lives. 4) The interest dimension is an act of passion which includes special or continuous attention. Each person's interests or passions are different. Sometimes humans are interested in food, sometimes humans are interested in clothing fashion, and so on. Interest is a consumer's personal factor in influencing the decision making process. 5) The opinion dimension is the verbal or written answer that people give in response to a situation. Opinion is used to describe an interpretation, expectations, and evaluations such as beliefs about the intentions of others, anticipation regarding future events, and weighing the rewarding or punishing consequences of alternative courses of action.</p> <p>&nbsp;</p>

2023-12-31T00:00:00+00:00 Hak Cipta (c) 2023 Muhammad Afif Alghaffaru, Ahmad Soleh , M. Rahmat Febliansa